After breaking away from a leading investment company, Bechard Investments, we met with this client to discuss branding a new startup company, PCF Commercial.
This client wanted a full business suite including his web site. We sketched out possible thumbnail ideas and came to a conclusion with this one. His idea was to have a bright orange logo that would stand out a mile down the road. His real estate signs are bright orange with his logo and contact information overlaid on top with a white rectangle to make his logo stand out.